diff --git a/ssm b/ssm
index c4b5ebf..e9dbee2 100755
--- a/ssm
+++ b/ssm
@@ -124,7 +124,7 @@ die() {
 }; readonly -f die
 
 if_service_action() {
-	for f in "$1" "$service_name::$1"; do
+	for f in "service::$1" "$1"; do
 		is_function "$f" && return 0
 	done
 
@@ -132,7 +132,7 @@ if_service_action() {
 }; readonly -f if_service_action
 
 run_service_action() {
-	for f in "$service_name::$1" "$1"; do
+	for f in "service::$1" "$1"; do
 		is_function "$f" && {
 			"$f"; return $?
 		}
@@ -767,11 +767,6 @@ flag_edit_service && { edit; die $?; }
 service_name = "${1##*/}"
 readonly service_name
 
-# Enforce service_name to conform to BASH's name constraints
-[[ $service_name =~ ^[a-zA-Z_][a-zA-Z0-9_]+?$ ]] || {
-	die 77 "Invalid service name: '$service_name'"
-}
-
 # These depend on the service_name and make little sense to reconfigure.
 service_ready_flag := "$rundir/$service_name.ready"
 service_enabled_flag := "$rundir/$service_name.enabled"