diff --git a/sx-open b/sx-open
index f56d9f8..a2c255f 100755
--- a/sx-open
+++ b/sx-open
@@ -19,6 +19,8 @@ act() {
 	return 0
 }
 
+urldecode() { : "${*//+/ }"; printf '%b\n' "${_//%/\\x}"; }
+
 # cfg foo bool = [true|1]
 # cfg foo [string] = 'bar'
 # cfg foo
@@ -221,6 +223,7 @@ main() {
 	done
 
 	target=$1; [[ "$target" ]] || { usage; exit; }
+	target=$(urldecode "$target")
 
 	cfg dryrun && {
 		printf 'Dry run: not actually running the handler\n' >&2